Michael Cook

Business Development

Michael Cook serves in Business Development at FormWood, where he focuses on sales growth, new customer development, customer relationship management, and expanding opportunities with existing accounts. Since joining FormWood in 2024, Michael has enjoyed helping customers solve complex challenges related to wood surface materials while delivering value through agility, quality, and collaboration.

Before joining FormWood, Michael led the North American market for height-adjustable and sit-to-stand desk systems, working closely with global OEM leaders in the commercial furniture industry. His passion for design, interior environments, and furniture continues to shine in the work he does at FormWood as he continues to foster relationships with OEM leaders across the US.

What he values most about FormWood is the company’s knowledgeable team, commitment to customer success, and ability to stand behind its work. He believes FormWood’s culture of ownership, expertise, and responsiveness sets the company apart.

I enjoy collaborating with our knowledgeable team, helping solve customer challenges, and delivering beautiful wood solutions that create real value.

Favorite Wood Species: Quartered White Oak, Walnut, Birdseye Maple, and Burls.
Favorite Local Restaurant: Perso, Pizza Lupo, Red Hog, Meesh Meesh, and just about any great sushi spot!
Outside of Work: Michael enjoys spending time with his daughters, fly fishing, skiing, golf, tennis, cooking, and traveling.

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